Blog | Laser Focus

How to Sell Property without Open Homes

September 1, 2021

Yay! we have just moved down from level-4 to level-3 lockdown, so what does that mean for selling real estate? Whilst we can now more freely sell property and hold private one-on-one viewings, these numbers have to be limited. Currently open homes are unable to be used as a ...

Beginners Guide to Shooting Real Estate Photography

August 31, 2021

Real estate photography can be challenging. Not only are you up against challenging lighting conditions but it can be difficult to figure out how to make a space look attractive and to portray the feeling of the space in a single image. Although, professional camera ge...

Smartphone Photography for Real Estate - Tips to take social media ready photography

August 31, 2021

Over the past few years, the cameras on our smartphones have improved drastically and the days of pixelated, grainy images are gone. Although they are still not ready to replace professional quality camera gear and the experience of the camera user, they are definitely good ...

Real Estate - 5 Ways To Get The Most Out Of Your Virtual Tour

February 15, 2021

If you have invested in a virtual tour before, you probably already know how much of an asset they are in your marketing campaign. Unfortunately, most of the time when you get a tour done for a property you are sent the tour itself and are left to go on your way. Even though...

What's the Difference Between a Virtual Tour and a Virtual Sales Funnel?

February 12, 2021

Ok, so virtual tours (also known as 3D walkthroughs and 3D Floorplans) are becoming popular and have been found to be an effective way to make an impact for your audience and increase your conversions. But not all virtual tours are created equal. Most of the tours in the mar...

Are Virtual Tours worth doing for Real Estate in New Zealand?

February 9, 2021

We are in a pretty special time when it comes to selling real estate in New Zealand. The house prices are sky rocketing, vendors are receiving great returns for their homes and houses are selling quickly. It can be easy to get complacent and just ride the wave of home buyers...