Ok, so virtual tours (also known as 3D walkthroughs and 3D Floorplans) are becoming popular and have been found to be an effective way to make an impact for your audience and increase your conversions. But not all virtual tours are created equal. Most of the tours in the market (particularly here in New Zealand) give your potential customer an insight into how it may look and feel within a property of business, but they often miss the opportunity to create action and guide their viewers to take the next steps towards purchasing from you. So, we decided to create a 5 point checklist to ensure you are getting the most out of your next virtual tour.
Custom Menu Layout
A custom menu layout is the most effective way for your audience to become familiar and comfortable with your brand. Ideally, you want the tour to look and feel like your website so when your viewers move from the tour to other webpages it feels natural for them and not jarring. A well designed menu layout is the key to increased engagement and keep your viewers on your platform for longer.
It should be designed with your goals in mind.
- Do you want the tour to just be a touch point with your brand to create familiarity?
- Are your wanting the tour to give more information to help with a buying decision?
- Are you wanting to give your clients easy access to take the next steps such as linking an enquiry form?
Whatever you goal is, make sure your menu layout is centered around it to ensure your customers are able to proceed and and take the actions your are intend.
Still Image and Video Support
Often businesses have a lot of content that they collect over time to help promote their business. A virtual tour is often used as the first point of contact for a business to make an impact and show your potential clients what you and your company are capable of.
Inputting pop-up photos, a gallery and videos are all great ways to utilise the work you have already done and show your clients other angles, versions and options they may not have thought of. These aspects also create more engagement within the tour, keeping your viewers on your platform for longer and giving them insights into features such as the size of a pantry and what the in-built speaker system is for a house.
Then think outside the box. To capture peoples attention, why not try embedding a video you have had created on a tv so it automatically plays when you walk into the room? this is a sure fire way to capture your viewers attention and get them talking about your tour with their friends.
At Laser Focus, we believe a virtual tour is best when it guides your potential clients through your sales funnel and gives them access to a heap of information they would normally have to come to you to find out. This not only frees up time, but often our clients are reluctant to approach us out of fear of seeming dumb and/or the fear of being sold to. Information hotspots give your audience access to this information in an interactive way that only a virtual tour can offer. When your viewers are clicking around your space, make sure there are icons dotted around the tour that they can click on to bring up more information.
These pop-ups can range from, videos, photos, text boxes and even direct links to PDF's or websites. Information hotspots grab people attention and get them curious to find out what little gems are hiding behind the flashing icons. It will increase your engagement, answer the questions your audience are wanting to know and allow your viewers to process more information in a bunch of bite sized pieces.
The more barriers you put up in front of a potential client, the less likely they will purchase from you. This is true for 3D Virtual Tours as much as it is for everything else. Slow loading times, trying to click on an area to move to and ending up somewhere else and not getting the information you are looking for are all sure fire ways to scare people away from your tour. Ultimately ensuring they don't purchase from you.
Unfortunately these points are all often overlooked and don't get much consideration by many Virtual Tour Creators both here in New Zealand and around the world. If your tour is hosted on a local server, it is likely to speed up the loading times of the virtual tour, have greater security and most importantly allow your viewers to access the information they require quickly and efficiently.
Most tours only require 1-2 panoramas in each room depending on the size. Any more and you force your audience to click too many time in order to more around the space, lowering their interest in your tour and increasing their frustration which reflects onto your overall brand more so than the tours creator.
My best advice when looking at these aspects for an upcoming virtual tour you would like to get done, have a look through your providers previous examples. While browsing around, think to yourself, "Is this tour frustrating me?" and "Am I focused on the tour or the information and images within the tour?". If the tour is drawing your attention away from the information you would like to get across to your customers, chances are, your viewers will find the same thing which may risk your integrity and your brands reputation.
Ever given all of the information you think your customer needs. They seem excited and are telling you how much they want what you are selling, only to walk away and you never hear from them again? Chances are, you never asked for the sale. Its the same applies with your Virtual Tour. You can give all the right information to your potential client, show them why they would love to buy from you but is you don't ask them to buy, they will likely move on and completely forget about it.
That is why easy, simple and frequent call-to-actions are so important for your virtual tour. Whether its a google maps address, your phone number or an enquiry form, make it easy and accessible for your client to access to ensure the right clients aren't having to jump through hoops to get to you. Keeping the amount of required clicks to a minimum is key. Less is more in this case. That's where the menu layout we talked about earlier comes in. Having your contact details, map and enquiry form all found within the menu, means your visitors will be able to take the next steps within a click or two.
Dotting Call-To-Action hotspots around the space is another great way to get peoples buy in when they are already impulsed and traversing your tour. Try having some hotspots that allow your potential buyer to download an information pack or sign up to your mailing list and watch your enquiries skyrocket.
All in all, these aspects seem simple but they are crucial to improving your customers experience and getting them to take action. If they aren't included in your tour, you may find you end up with a bunch of window shoppers. Or worse, a bunch of people who have had a negative experience with your brand an go to your competitors.
Either way, the important part to figure out is what your goals and what you are wanting to achieve with a virtual tour. You can then, find the right virtual tour company to work alongside and make sure the tour is in line with your goals.
Get A Quote
If you like the look of our 3D Interactive Sales Funnels and would like a quote, check out one of out tours below and get in touch. We would love to hear from you.