Yay! we have just moved down from level-4 to level-3 lockdown, so what does that mean for selling real estate?
Whilst we can now more freely sell property and hold private one-on-one viewings, these numbers have to be limited. Currently open homes are unable to be used as a tool to get large numbers of potential purchases through your listings.
We have put together 4-alternative methods to help you get more purchasers through your property and get the best return for your vendors, even without open homes.
Video calls are a great way to allow extra purchasers to walk around the property with you without them needing to be there physically on the property with you. These are often done through zoom or Google meet and offer a large amount of 1-1 interaction with both the property and your brand.
Have a think about how you are going to approach these calls before you jump into them, so they run smoothly and don't become awkward. Are they going to tell you what they want to look at and guide you around the property? Or are you going to walk around and tell them all of the key points and ask them questions at the end. Find a method that works for you and that you feel comfortable but remember this may be the only opportunity you get to show them through, so make sure they are able to get all of the information they require in that meeting to take the next steps towards purchasing, should the property be a great fit for them.
Viewing parties have really taken off over the last couple of years. Whether it's bands live streaming for their fans, companies marketing their products or Jacinda doing a Q&A session, they have proven to be very effective as getting information across to a large audience in a new and personable way.
Rather than advertising an open home, advertise a virtual viewing where potential purchasers are able to register to be on the call ahead of time and log on for a 30min viewing of the property. At the scheduled time, log on and walk all of your viewers around the property, showing them the ins and outs and answering the questions along the way.
It may not be perfect, but in these uncertain times, buyers will appreciate the effort and will remember you for going the extra effort when they come to sell in the future.
Video walkthroughs are nothing new. They have been for a number of years and are still one of the best ways to qualify potential buyers online and get them excited for your listing, without you needing to lift a finger. These videos are now more important than ever and are well worth the $200-$400 investment to ensure your audience is getting more information on your listings without the barriers of booking in a viewing in person.
Virtual tours are the new kids on the block. They allow your viewer to essentially walk around the home at their own pace and spend time in the areas that interest them, just as they would if they were there in person.
These are the most effective way to get more bodies through a property and are the main reason why 63% of home buyers felt comfortable to put an offer on a house sight-unseen in America in 2020.
In Essence, Open homes are still the gold standard when it comes to selling real estate. However, when open homes aren't an option, it doesn't mean that you can't get a great return for your vendors homes. A combination of these different techniques will help you to get large numbers of purchasers through your listings and achieve a great result for your vendors.
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