These days, buyers have very little patience. In fact 97% of us research online before contacting a sales person.
This has completely uprooted the approach to give next to no information, then wait for the phone calls. These days, we need to be proactive and make sure that our online presence is going over and above our clients expectations More importantly, ensuring that it's more memorable than our competitors.
A Virtual Showroom is currently the best way by far to make an impact on your potential customers. They are able to have a look around your offerings, find the information they need and be guided to take the next steps towards purchasing from you.
Basically its like having a robot guiding your visitors around your virtual store. All while you are making your morning coffee.